Pricing
Three flat-tier plans, no setup fees, cancel any time. Most agencies start on Pilot (free for 60 days), settle on Growth within a couple of months, and only consider Scale once tribunal volume justifies it.
The three plans at a glance
| Pilot | Growth | Scale | |
|---|---|---|---|
| Price | $79 / month | $149 / month | $399 / month + |
| Properties | up to 100 | up to 200 | unlimited |
| Free trial | 60 days | — | — |
| Best for | Trying PMFriend, small agencies, single-PM ops | Most agencies — your real plan within 60 days | Multi-office, frequent tribunal work |
What each plan includes
Pilot — $79/month
The "easy yes" plan. Everything you need to feel the difference within 30 days, with the first 60 days free so there's nothing to budget for up front.
- AI maintenance triage (category + urgency suggestions in 2 seconds)
- Contractor magic-link dispatch (no contractor logins)
- Tenant report page (the link on the fridge sticker)
- Basic owner digest (drafted by AI, you copy + send manually)
- CSV import from PropertyMe / PropertyTree / Console / REST
- Unlimited team members
- Email support · 1 business day response
- AU data residency (Sydney)
Growth — $149/month (most popular)
Where most agencies land within 60 days. Adds the features that compound weekly — compliance, inspections, legal notices, SLA tracking.
Everything in Pilot, plus:
- Compliance automation — per-state register for all 8 AU jurisdictions, automatic reminders 30 + 7 days before due
- AI inspection report writer — walk through with the checklist on your phone, hit Draft Report, get 1–2 pages of AU-English prose
- Arrears notice ladder — state-specific Notice to Remedy Breach + Notice of Termination drafts
- Entry notices — minimum-notice-period checks + state-specific form references
- SLA tracking — breach + due-soon dashboard, banner alerts on the home page
- Owner digest with one-click send + open / click tracking
- Priority email support · 1-business-day response
Scale — $399+/month (talk to us)
For agencies that take 5+ matters to tribunal a year, run multi-office operations, or need a written SLA. Volume pricing kicks in past 1,000 properties.
Everything in Growth, plus:
- Tribunal/VCAT case packs — chronology + Statement of Facts + relief paragraph, assembled from the actual maintenance + work-order history at the property
- Multi-office support · per-team portfolios
- Custom owner digest branding
- SSO (Google / Microsoft) + 2FA
- Custom data retention · audit log export
- Dedicated account manager
- Written SLA · 99.9% uptime guarantee
Worked example: 2-PM agency, ~200 properties on Growth
| Line | Amount |
|---|---|
| Growth plan ($149/month × 12) | $1,788 / year |
| Hours reclaimed per PM (~15/week × 2 PMs × 52 weeks) | 1,560 hours |
| Hours valued at $35/hour fully-loaded PM cost | $54,600 / year |
| Net annual benefit | +$52,812 |
| ROI multiple | 30× |
That's a conservative example. Some agencies see 20+ hours/week reclaimed per PM (especially with heavy inspection workloads). The break-even is week one — at $1,788/year, one PM saves more than that in their first 4 days of recovered time.
Larger agencies running 400+ doors fit Scale — same labour-saved math per PM, different plan. A 4-PM, 600-door agency on Scale ($399/month × 12 = $4,788/year) saves about $109,200/year — net $104,000+, still ~22× ROI.
What's not counted: compliance exposure avoided, owner retention from proactive digests, and tribunal cases newly winnable on Scale.
What PMFriend doesn't replace
PMFriend is the AI ops layer. You'll still need:
- A trust accounting system (PropertyMe, PropertyTree, Console, REST) — your statutory record-keeping stays there. PMFriend doesn't try to do that.
- A document management system if you have specific retention requirements PMFriend doesn't cover (we cover most, but not all).
The total tech stack cost is PMFriend + your existing PMS, not "PMFriend instead of your PMS". For a typical 2-PM / 200-door agency already on PropertyMe Standard (~$330/month), adding PMFriend Growth ($149/month) brings the combined stack to about $479/month — and that's the full value comparison: trust accounting + AI ops layer.
The 60-day Pilot trial
When you start on Pilot, you get 60 days free for up to 100 properties. No credit card up-front. After 60 days, if it's working, billing starts at $79/month. If it's not, you walk away — no fees, no "you signed a contract" surprises.
Why 60 days? It's the time it takes to:
- Run a full quarterly inspection cycle
- See at least one compliance reminder fire
- Send fortnightly owner digests four times
- Get genuinely past "demo data" and onto your real workflow
If your maintenance cycle time hasn't dropped 30% in 60 days, you don't pay for month two. We're confident enough to put that in writing.
Property limits — the soft-cap policy
The "up to N properties" numbers are guidelines, not hard cut-offs:
- We don't lock you out at 101 properties on Pilot, or 201 on Growth.
- If you cross 110% of your tier's cap for a sustained period, we'll send a friendly note suggesting an upgrade.
- No retroactive billing. No overage fees. No surprises.
Most agencies upgrade naturally as they grow — Pilot gets you started; Growth is where most settle once compliance + inspection workflows become daily habits.
Cancelling + downgrading
Cancel any time with no questions asked. We export your full agency data to CSV within 7 business days.
Downgrade any time — email us, we move you down for the next billing cycle. Your historical data + AI-drafted reports stay accessible; only the upgrade-only features stop generating new output.
Getting an invoice
Invoices land monthly via email, GST included, payable by direct debit or card. We're set up for ABN-registered agencies — payable under your trust account or operating account, your choice.
Scale customers can negotiate annual billing terms during the sales conversation. We don't offer annual discounts on Pilot or Growth yet — keeping monthly billing only until churn data tells us what an annual commitment is worth on both sides.