Every unanswered WhatsApp is a call to the owner. Every lapsed QCDD certificate is a blocked CR renewal.
The AI operations layer for FM companies and landlord-operators in Qatar.
Reception reads tenant WhatsApp in six languages all day, and nobody knows whether the AC in 1204 was really fixed last month. PMFriend's AI takes the first pass — intake in the tenant's language, triage, dispatch in the worker's language, a gate pass for security, "did it get fixed?" — while your ERP or CAFM stays the system of record.
No registration required
Built for Doha. Sits beside your ERP, your CAFM and the WhatsApp number your tenants already have. Priced per unit in QAR — never a percentage of your service charge.
The sandbox auto-logs you in as Al Marsa Property Management — a Doha demo operator with towers in West Bay, The Pearl and Lusail.
No login · No email · Doha sample data (Al Marsa demo) · Resets hourly
Works beside your systems of record. Never replaces them.
Not accounting, not an ERP. PMFriend owns the tenant-to-contractor loop — and the memory of it. Properties, tenants and contractors import from a spreadsheet in an afternoon.
Three things. Done properly.
Tenants report on WhatsApp — photos, voice notes, Arabic, Hindi, Malayalam, Urdu, Tagalog — and every message lands classified in one inbox. One click dispatches a contractor with a job page in the worker's language and a gate pass for security. When the job closes, the tenant answers one question: fixed, or not. The building remembers which AC failed twice.
See the WhatsApp loop →QCDD fire certificate. Elevator certification. Chiller service before May. Kahramaa transformer room. Your own Aqarat licence. Lease registration within 30 days, deposit return within 14 — the two timers that start themselves the moment a lease is recorded. Book the contractor from the register; the task closes when the job does.
See the register →A service-charge ledger overseas owners can actually read. RDSC dispute packs assembled from records you already keep. Owner updates drafted by AI, sent by a human. And the director asks ChatGPT or Claude "what needs attention?" — and gets the same list your team sees, with the maths shown.
Ask your portfolio →ChatGPT & Claude connector
Connect ChatGPT or Claude to your PMFriend account (standard OAuth, read-only, no tenant names ever leave) and the director stops asking you for numbers. The same Attention list you see on the home screen, the rent roll, SLA breaches, overdue compliance, work-order spend by month, one property's whole history — answered in a sentence, with the maths shown.
How the connector works →"What needs my attention right now?"
→ the Attention Inbox, item by item: the tenant who said "not fixed", the AC that failed twice this month, the expired licence, three requests past SLA.
"Which contractor keeps coming back?"
→ completed jobs, not-fixed rate and median days per contractor over the last year.
"When does my rent roll renew?"
→ lease end dates bucketed by month, with the concentration risk the AI noticed by itself.
A real ChatGPT session on our Doha demo portfolio, recorded 14 September 2026. Waiting time is sped up; the answers are not edited.
WhatsApp intake
A photo of the leak, a four-second voice note in Hindi, a location pin from the driver's phone — every message lands in the inbox as a transcribed, classified request, and the tenant gets an acknowledgement back in their language within seconds. Arabic, Hindi, Urdu, Malayalam, Tamil, Bengali, Sinhala, Tagalog, Ukrainian, Russian — and English.
Al Marsa Property
Business account · online
बाथरूम के नल से लगातार पानी टपक रहा है
धन्यवाद — आपका संदेश मिल गया है और हम इस पर काम कर रहे हैं।
अपडेट: आपकी मरम्मत का काम पूरा हो गया है। अगर समस्या ठीक हो गई है तो 1 भेजें, नहीं तो 2।
2 अभी भी टपक रहा है
The "2" becomes Tenant says it's not fixed at the top of the property manager's Attention Inbox — and counts against the contractor next time.
Contractor magic link
Every dispatched job generates a 14-day URL the contractor opens on their phone — that's the live page in the bezel. Address with a map, the scope in their own language, accept, schedule, on site, done with a final cost and before/after photos. No passwords. No app. Lost the link? The coordinator re-sends it on WhatsApp from the agency number in one click.
👉 Open it on your own phone — same URL, same interface. Try the Hindi translation.
The tradie's magic-link URL opens here. Coming online with the hosted sandbox.
Gate pass · تصريح دخول
Towers and compounds in West Bay, The Pearl and Lusail ask for an agency authorisation letter before a contractor gets past the gate. Today that's a Word template, a signature, and a photocopy that works for anyone, forever. PMFriend prints one per job, in English and Arabic, and security checks it with any phone.
Carries your agency details and Aqarat licence number. Signed with the same key as your sessions; no database row to leak.
You already know these.
#1 · The WhatsApp tax
Two to three hours a day per desk goes to reading WhatsApp in six languages, guessing the apartment, and phoning the supervisor. With 24/7 cover that's three or four people per tower. PMFriend reads every message on arrival — photo, voice note, location pin — matches the tenant by phone number, classifies it, and replies in their language within seconds. Reception reviews; it doesn't transcribe.
Fixed by
WhatsApp intake + AI triage
Eleven languages in, one classified inbox out. Emergencies wake the on-call number at 2am.
#2 · The certificate that blocks your CR
Civil Defence, elevator, chiller, Kahramaa, your Aqarat licence — each on its own clock, each tracked in someone's spreadsheet. Register a lease late and the surcharge compounds monthly; leave it unregistered and the dispute committee won't hear you. PMFriend gives every building a register the day it's imported and starts the lease timers the moment a lease is recorded.
Fixed by
Qatar compliance register
Building certificates, Aqarat licence, 30-day lease registration and 14-day deposit return — reminders before the penalty.
#3 · Nobody remembers 1204
Contractor callbacks are invisible when every job is a fresh WhatsApp. PMFriend links each job to the asset, asks the tenant whether it actually got fixed, flags a repeat failure within 30 days, and scores contractors on outcomes — so the ranked picker stops sending the crew that keeps coming back. The director gets the answer before the owner calls.
Fixed by
Operational memory + Attention Inbox
Asset history, "not fixed" at the top of the home screen, contractor track record in the picker.
AI, honestly
Every message the AI writes for an owner, tenant, or contractor is reviewed by a property manager first. The only automatic messages are fixed templates with no AI text in them (acknowledgements, status updates, "reply 1 if fixed, 2 if not"). No hallucinated legal advice. If the AI flags an urgent issue, it's a suggestion — the dispatch only happens when a human hits the button.
The maths
One platform fee plus a per-unit fee, in Qatari riyals — never a percentage of your service charge. For a 2,500-unit operator that's roughly one coordinator's salary for the whole tenant-to-contractor loop. The reception time it gives back covers it; everything else — certificates that don't lapse, crews that don't come back, owners who stay — is margin.
For an operator with 2,500 units across 6 buildings · illustrative
Desk time from front-desk interviews in Doha (2–3 h/day on message triage; residential front-desk pay ~QAR 4,000–7,000/month). Not counted: chiller emergencies avoided by the May service reminder, repeat contractor visits caught by asset memory, RDSC packs that don't go to outside counsel (QAR 3,000–5,000 per matter), and lease-registration surcharges that never compound. Illustrative; every portfolio differs.
Compliance — on day one
Sensible defaults per building, plus two lease timers that need nothing from you. A reminder tool, not a legal certification — every screen says so — and every cadence is configurable per building or per operator.
| What | How often | Why it bites |
|---|---|---|
| Civil Defence (QCDD) fire certificate | Every year | Needs an active contract with a QCDD-approved fire company; a lapse blocks your Commercial Registration renewal |
| Elevator preventive maintenance | Every year | Landlord obligation in tower stock |
| Central AC / chiller service | Every year, before May | A chiller failing in a Doha summer is an emergency, not a maintenance item |
| Kahramaa electrical / transformer room | Every 2 years | Landlord responsibility |
| Agency Aqarat licence | On expiry, warned 60 days out | Your licence to operate — watched like everything else |
| Lease registration (Law 4/2008 art. 20) | 30 days from lease start | Late surcharge escalates +25% → +100% per month; an unregistered lease can't be heard by the dispute committee |
| Deposit return | 14 days from lease end | Itemised statement of deductions; the timer starts when the fixed term is recorded |
| Insurance renewal · routine inspections | Yearly · every 6 months | Per your lease terms |
Platform defaults reflect common practice in Doha and Law 4/2008. Operators are responsible for interpreting the specific rules applicable to each building. Running an Australian portfolio too? The Australian edition ships all eight state registers.
Launch partner · Cityscape Qatar, 27–29 October 2026
The first Qatar operators pay only the per-unit fee for twelve months, in exchange for a reference and a monthly product conversation. One building live in an afternoon from a spreadsheet. Keep your ERP. No migration, no lock-in — export everything in one click.
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Reference:
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Questions we get in Doha
Everything on this page is in the sandbox, on a Doha demo operator. Or bring one tenant WhatsApp when we meet at Cityscape — we'll show you where it ends up: triaged, dispatched, translated, passed through the gate, and remembered.